But Why Different?

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Those with children will recognize the question - "But Why?" It's always a great question. It not only provides deeper insight for those asking, but often allows those answering to better articulate the message. Just so long as it's not…

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Crystal Ball Theory

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“Things are the way they are because someone changed the way they were.”  It’s tempting to sit back and complacently look at your business and deem it “competitive” - good enough to win a fair share of your target market. …

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