The One and Only – is that you, or your business

The One and Only – is that you, or your business?

We’re guessing not. In most business sectors these days, there’s very, very little difference. Instead, it’s a race to be ‘better than’ your competition.

Here’s the problem with that thinking.
‘Better than’ forces your potential clients to compare.
To compare your products/services with those of a competitor.

Sometimes you win, sometimes you lose, but there is always an unspoken invitation for people, who aren’t always qualified to make that judgement, to decide if you’re firm is good enough.

It’s also expensive

If your better-funded competitor spends mega-bucks on promotion, guess what? They get the brand awareness and the attention whilst your offering seems invisible. The ads don’t even need to be special, as long as they are unrelenting.

Consumers/businesses have a very limited attention span and spontaneous decisions are rarely good decisions. That’s when they buy from a competitor.

So how does a company gain that attention?

By being remarkably different

Not different in products/services, or features/benefits, but first in Who they are and then Why that matters.

“All things being equal, people will choose to do business with someone they like. All things being not so equal, people will still choose to do business with people they like.” – Mark McCormack.

The first part, Who it is behind the brand, requires transparency. That’s where difference starts. Core values, culture, business strategy, tone-of-voice, all have a huge impact on whether the right people will pay attention.

Then, why that matters? Because it ultimately leads to the One thing that we all seek in others:

TRUST

“It’s the ONE quality that strips away mystery, illuminates the truth and is indispensable to a positive relationship” – Robin Dreeke.

That’s why being the ‘best’ at what you do’ isn’t enough.

As a brand-leader, everything is fine until someone or something different comes along and simply picks your offer apart. Someone with a vivid vision, not of how things are, but of how things might be in the future. Steve Jobs, Elon Musk, Mark Zuckerberg, Reid Hoffman and Oprah Winfrey.

Not better than, just Remarkably Different.

It’s not expensive to be remarkably different. You’re not spending advertising dollars on creating awareness. Once you understand the importance of Who and Why, all it takes is to understand and share your message with the right people. The right people are those that find affinity in what you say and then share your message with others.

A message full of conviction, of insights and of remarkability. 

Shared with people that aren’t being forced or manipulated into buying your stuff, but who want to buy it. Who will pay more for it, not because it is better, but because there is TRUST.

If you’re tired of competing in the rat-race that is ‘better than’, let us fix your problem.

Drop us an email and share some of that problem with those of us who really are different. Remarkably so.

connect@remarkably-different.com